Sustainability Through Integrated Marketing

The marketing function, properly managed, joins [and strengthens] the links in the Supply Chain. To be effective, there needs to be:

• Clear separation of marketing [strategic] and sales [tactical]
• Correct positioning of PR, KAM, R&D and research
• Two additional marketing P's - Plan and Purpose
• The correct positioning of Integrity and Innovation

This is described and developed in Download dynamic_marketing_in_the_supply_chain.pdf

Posted by Steve Mullins