My background is as an ecologist which provided the training to develop an integrated approach to a number of business disciplines. Here I am discussing marketing and how it has evolved in the last couple of years to move from B to B, through B to C to now embrace C to C Marketing.
Mobile technology which is largely uncensored provides opportunities and threats to many business; it also rewrites demographics and makes the individual more important.
For many years now we have surfed (the net); mobile technology allows us to put to sea, discover new opportunities and establish our own trade routes - and like the adventurers of old, its marketing is still in the 17th century
Click here for the paper- enjoy!