Fundamentally

Searching for a new Stupid

There is a risk that the links delivered by search engines are filtered by the big providers to bring to the top of the list the results that suit the preferences of the person doing the searching

We are provided with material that is easily digested and comfortable, with little to challenge us or to stimulate us to come up new ideas or new thinking

Are we entering the first stage of stupidification? For the argument please click here

A new approach to strategy

Few companies are taking full advantage of the opportunities presented by the burgeoning use of social media

How people are using social media is opening up a whole new bundle of strategic options - where there were six, there are now nine

To see how things have changed click here

Social media policy

The astounding growth and pervasiveness of social media is challenging governments.

Surprisingly few organisations, witnessing this phenomenon, have any sort of policy to limit or reduce the potential for risk to their corporate reputation

Here are a few steps that offer an approach and a few ideas

Click here for the paper

Feed this Monster

Social media are creating a whole new strand to marketing, by allowing people to form communities of common interest, where people can contrast and compare - as well as communicate and complain

Too many companies are burying their head in the sand, waving away unfavourable comments, or justifying a poor customer experience with technical jargon - in the hope that everything will be fine.

The astute companies are feeding the social media and engaging people - and perversely, the odd negative comment interspersed with mainly good ones raises credibility and brand presence by demonstrating fallibility - a very human trait!

The aware companies are taking advantage of social media and reaching out to the market where proof in use and advocacy are opening significant growth opportunities

For a fuller discussion click here